Awareness for toothpaste category which is a low involvement product the research will help marketers understand the correlation between brand equity and top-of-mind awareness of a brand in the low involvement category and thus guide them in designing further marketing communication strategies aimed at creating. Full-text paper (pdf): comparative advertising and its status in india after liberalization of indian economy competition among different has increase many folds now every brand wants to be in the evoked set of consumer's brand comparative advertising is one way by new pepsodent vs colgate hindustan. Pepsodent in one of its advertisements said it is 102 % better than the leading toothpaste, implicitly referring to colgate advertisements can sector - health drinks on indian television the first high profile case of direct comparative advertising was between gsk's horlicks and heinz india's complan. Marketing strategy analysis of competitors in indian toothpaste industry colgate vs pepsodent background in terms of in dental hygiene, india is still a nascent country, with majority of the population still not having access to modern dental care and is still relying on substances like coal ash. The advertisements compare the latest product variation of pepsodent with a packaging of colgate that was discontinued in 2010 had stopped marketing the product shown in the advertisement whereas the defendant had been able to procure, even in august 2013, the same product from the market. Colgate vs pepsodent - download as word doc (doc / docx), pdf file (pdf), text file (txt) or read online it was a front page solus advertisement in the news dailies with a direct comparative ad targeting horlicks the concerned authorities would rise from the slumber marketing strategies of colgate. Consumers need to be studied for an effective marketing strategy the indian fast moving consumer goods (fmcg) industry began to shape during the last fifty odd years the fmcg from different variants of colgate which is designed to cater to generation, pepsodent, close-up which comes in a gel form used by. With counterclaims when they are targeted by a rival through a comparative ad campaign this attitude has given rise to some of the most riveting advertising wars between companies in india some of the most famous and controversial ones include - coca-cola vs pepsi, pepsodent vs colgate, the hindu vs times of.
The company was slow to add flouride to its formula for toothpastes, and thus faced a tough competition with other brands now, this well-known minty-flavored toothpaste is majorly sold in discount stores and chains however, it still has numerous faithful consumers comparison between colgate and pepsodent:. This review is a part of our 'social media strategy review' series where we do a 360 degree analysis of a brand's entire social media activity you can pepsodent india has a smaller community as compared to colgate but they have been doing a good job with their overall content strategy they have. Colgate palmolive (india) ltd brought an action against hul for its ads relating to its product 'pepsodent germicheck superior power' as these ads the law in england was referred to as laying down that: (i) a trader is entitled to say that his goods were the best in doing so he could compare his goods. Delhi high court declined to restrict consumer goods manufacturer hindustan unilever limited from advertising its toothpaste pepsodent germi-check, saying its comparative ads against a well-established market leader because of the shock value as well as the marketing war yielding brand eyeballs and media space.
Pepsodent is a brand of toothpaste with a minty flavour derived from sassafras the brand is owned by unilever the history of pepsodent goes back at least to the 1920s irium is another word for sodium lauryl sulfate, an inexpensive ionic surfactant 6 the pepsodent-colgate ad war which started. Marketing practices and to evolve a suitable framework for developing appropriate marketing strategy for the rural india main objective of the study is to study the rural marketing strategies of selected hul products and its influence on buying behavior of the selected rural respondents from rural market in a p state. Cite as: roy s and samanta n, (2013) a comparative analysis of advertising rules and regulations in india relating to misleading and comparative advertisement accessed from blackstone's statutes on intellectual property hindustan lever ltd while marketing its new pepsodent toothpaste aggressively stated.
Besides the direct attack from pepsodent, entry of a large international player like oral b has further intensified competition in the general toothpaste category brands such as sensodyne and paradontax have come in with aggressive marketing strategies and have created small sub-categories for. Chapter 4: comparison of selected products 41 active wheel washing powder v/s surf excel washing powder 42 boost health food drink v/s horlicks health food drink 43 donear suitings v/s raymond suitings 44 sony vaio v/s dell 45 pepsodent toothpaste v/s colgate toothpaste. Growth trend is likely to continue” 2review of literature md abbas ali1, venkat ram raj thumiki2 and naseer khan1(2012) states thatcompanies marketing fmcg to ru- ral consumers cannot merely extend their general marketing strategies to rural markets instead, they need to devise rural specific strategies.
There is yet another war between hindustan unilever limited (pepsodent) and colgate- palmolive (colgate), regarding a comparative advertisement by hul, which shows two kids brushing their teeth with pepsodent and colgate, where both the toothpaste packs are clearly visible the kids then take a. 2 have you ever previously purchased colgate toothpaste (excluding colgate toothpaste for children) yes no if you answered 'no' to both questions 1 & 2 please skip to question 8.
Introduction and agenda of the chapter understanding customers through customer analysis is very crucial but it is not enough in marketing strategic marketing is all about having a game plan to outperform competitors by providing better customer value and satisfaction in the process of gaining a competitive advantage. Page 208 a comparative study on consumer behaviour about colgate and pepsodent paste its brands include kwality walls ice cream, lifebuoy soap, lipton tea, pepsodent toothpaste and surf effective marketing strategy, to regulate a marketing practice, or to cause socially desirable behaviour.
By this colgate strongly focuses on different promotional strategies ie mass selling, advertising, publicity and sale promotion etc this project is part of a wider global collaboration between pepsodent's parent company, unilever and fdi, the international organisation which represents nearly one million dentists globally. The delhi high court by its judgment dated august 21, 2013 dismissed the injunction petition filed by colgate against pepsodent though his statement is not true (iii) he can compare the advantages of his goods over the goods of others (iv) however, he cannot say that his competitors' goods are bad. Toothpaste was not an accepted product in the rural market since people in rural areas preferred conventional method of cleaning their teeth such as consumers' preference for fmcg products in rural india (a comparative study of hul and itc) rural marketing-environment, problems, strategies. M k ajay human resources (effective june 1, 2015) e jumbert marketing v ganesh supply chain & logistics m chandrasekar customer development m mehrotra registered office colgate research centre, main street from the conclusion of this annual general meeting until the conclusion.