A three‐step matrix method for strategic marketing management author(s): yin‐ ching jan (national chin‐yi institute of technology, taichung, taiwan, republic of china) abstract: this paper proposes a simple three‐step matrix method to assess the situations in the marketplace first, an industry perspective matrix is. Strategic marketing credit value 3 level 6 normal duration 1-semester pre- requisite/ co-requisite/ exclusion statistical analysis for management research (mm604) or econometrics weighting of assessment methods/tasks in continuous assessment may be different, subject to each subject lecturer to pass this. Assessment board: learning outcomes on successful completion of this unit, the student will be able to learning outcome 1: critically evaluate the models, frameworks and theories concerned and involved with the discipline of strategic marketing management learning outcome 2: analyse, synthesize and evaluate. Strategic marketing management essay 7428 words feb 11th, 2015 30 pages assessment criteria evidence (to provide evidence of achieving assessment criteria learner should provide the following ) 11 discuss the role of strategic marketing in an organization for ac11, learners need to show that they understand. As kotler writes in his well-known textbook, marketing management, markets have become so competitive, understanding customers is no longer enough also, in a 2005 mckinsey & co article about competition, the authors write, plentiful, cheap, and global labor, capital, capacity, infrastructure, and.
Accredited by the chartered institute of marketing (cim) and market research society (mrs), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, crm, key account management, market research, omnichannel marketing and. Issues in the marketing department such as: inflexibility, performance assessment problems, coordination problems, poor information management and human relations issues general problems such as: trouble obtaining marketing feedback, issues related to cost of marketing and problems integrating. Its operation in non-commercial enterprises and agencies the laws of customer behaviour including the role and purpose of customer analysis and thinking and the implications for market strategy competitive strategy development contemporary issues in market management and assessing the effectiveness of marketing.
Strategic marketing planning analysing market opportunities and assessing company capabilities competitor analysis and co-operation methods - portfolio analysis market attractiveness and business position assessment strategic tools management - the planning cycle and the marketing management process. Strategic marketing minor international marketing module guide 2016 ‐ 2017 international business school with your programme's profile competencies 11 appendix 2: assessment model for assignment 12 in this module students will focus on the core concepts of strategic market management: ‐ definition of a. To marketing strategy will be achieved by assessments: 1,2 assemble appropriate marketing concepts,in a focused and critical way to the particular firms and their sectors will be achieved by assessments: 1,2 critically evaluate the appropriateness of particular theories and models, as well as the marketing perspective,.
Our 60-day marketing & sales assessment can provide you with a blueprint on how to implement a comprehensive inbound marketing plan. We note that the software are quite affordable, easy to use and will quickly increase corporate efficiency key words: marketing planning, strategic, assessment, frim management introduction in the current market conditions and the global economy perception of marketing management approach becomes crucial for.
Marketing management is the directing of an organization's resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service contents [hide] 1 the marketing manager 11 tasks 12 five marketing. 53 identify and assess the risks, implications and issues from the implementation of a marketing strategy • risk assessment • action evaluation • contingency planning • stakeholder analysis • risk impact probability charts • change management models 6 monitor, measure and adapt the marketing plan for continuous. Strategic marketing management is the driving force of successful industrial and business to business (b2b) firms to be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage the task of. Strategic market management usually has a well defined time-cycle when managers have to submit short, medium and long term plans swot analysis constitutes the diagnosis stage, the objectives and strategies stages are the planning activities and the action plan and monitoring, evaluation and control stages are the.
This module is concerned with the development, evaluation, and implementation of marketing management elements in a strategic setting the module deals primarily with an analysis of concepts, theories, techniques, and models in marketing the basis for the module is a computer simulation in the context of strategic. This capstone subject focuses on strategic approaches to marketing management and to demonstrate how relationships, alliances and organisation capability enhance strategic marketing opportunity be able to devise marketing strategies to achieve organisational objectives using a range of strategic assessment tools.
Detailed course syllabus academic year 2016-2017 major: strategic marketing management module : strategic marketing code: ibsm2-1mc37 semester: ☒1 philip cateora, john graham, mary gilly (2016): international marketing 16th edition mcgraw- hill_irwin 6 assessment ☒intermediate exam ☒final exam. Applied theory within marketing management in an international perspective • different negotiation theories and models in relation to international sales skills the student will be able to: • analyse and assess international marketing strategies • assess and communicate proposals for strategies and parameter effort at a. To evaluate classification of marketing stratey gies 3 to assess process of planning the strategic markey ting abstract in information society era market competition assumes much bigger role in anticipating longyterm development of the organization, with a basis on stray tegic management, business process efficiency.
3 the ability to independently and critically apply strategic marketing and the principles of marketing management across a wide range of markets where reassessment is by defer, it will be the same as the original assessment (where possible) and any marks obtained for other module elements will be. Unit 7: strategic marketing management learning outcomes and assessment criteria in order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit the assessment criteria determine the standard required to achieve. Strategic marketing management - free download as pdf file (pdf), text file ( txt) or read online for free marketing planning processes (eg peter doyle, malcolm mcdonald) including strategic marketing analysis, marketing strategy objective setting, option evaluation, choice, formulation, implementation and control.